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Although crafting a white paper is more of an art than a science, there are general guidelines you can follow to help you out along the way.
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Writing White Papers: How to Capture Readers and Keep Them Engaged [Michael A. Stelzner] on accademiaprofessionebianca.com *FREE* shipping on qualifying offers. Insightful tips to master white paper writing and marketing The white paper is a crossbreed of a magazine article and a brochure.
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In the benefits section, you discuss how the product meets the customer’s underlying need.White papers writing